Blinding Talent was founded by music industry executive Mark Adams, built on 28 years of hands-on experience developing artists and delivering content across the global music industry.
Rather than focusing on discovery alone, Blinding Talent now works closely with artists to drive real, measurable growth spanning social media, fan growth advertising, Spotify strategy and long-term career development.
Mark has supported a wide range of artists over the years, contributing to releases, campaigns and strategic direction through feedback, playlist support and consultancy across artist, management and label teams including:
Dua Lipa · Ed Sheeran · Anne Marie · George Ezra · Rag'n'Bone Man · Tom Grennan · Years & Years · Pink · All Time Low · My Chemical Romance and more!
Strategic guidance and industry standard marketing access most artists only get after signing to a label.
Tailored 1:1 guidance from Mark Adams across branding, strategy, releasing and long-term career planning.
Strategy, content creation and full account management across Instagram, TikTok and Facebook — built around your release schedule, not a generic posting calendar.
Professionally managed Meta, TikTok and Spotify campaigns that turn casual listeners into long-term fans - without wasting budget on the wrong audience.
Editorial pitching, independent playlist outreach and algorithm activation - campaigns designed to build momentum that lasts beyond release week.
Channel optimisation and targeted advertising that turns viewers into subscribers and subscribers into a real audience.
Content Days, Live Sessions and photography - the asset library that keeps your social media and press moving between releases.
Custom Shopify websites and integrated merch stores - the one online space you actually own.
THE CAREER
Mark Adams spent nearly three decades working at the heart of the UK music and media industry. As Director of Music Programming at Channel 4 - following the network's acquisition of The Box's television channels - and across the Bauer Media network, he worked at the senior level of UK broadcasting during the period that shaped how a generation of fans discovered and consumed music.
THE FIRSTS
In 2015, Mark launched the Official YouTube Chart in partnership with YouTube - the first chart of its kind. A year later he launched Spotify's first ever Streaming Chart, helping to establish streaming data as a central metric in the music industry at a time when the shift from physical sales to streaming was still unfolding. These were industry firsts that still stand as landmarks.
WHY BLINDING TALENT
In 2020, Mark founded Blinding Talent on a single belief: that independent artists deserve access to the same quality of strategic thinking, industry knowledge and platform expertise as signed acts - without giving up their ownership or creative control.
"This industry can feel very ringfenced, leaving independent artists on the outside. Everything Blinding Talent does is about helping artists access knowledge that isn't readily available to them." - Mark Adams
"No way you can have a Top 40 hit these days without a sizeable TikTok moment"
"Find your unicorn songs. Songs penetrate regardless of where they come from"
"One Direction, Simon Cowell and Prince - the truth about building pop fame"
"I created the harmonica part on Karma Chameleon in under 30 minutes"
Blinding Talent is a UK music industry consultancy founded by Mark Adams in 2020. It offers artist development, social media management, Spotify growth campaigns, digital advertising, content creation and artist websites and merchandise for independent artists.
The company is built on the belief that independent artists deserve access to the same quality of strategic support as signed acts - without giving up their ownership, creative control or earnings.
Mark Adams is the founder and CEO of Blinding Talent. He has 28 years of experience in music, radio and television, including serving as Director of Music Programming at Channel 4.
During his tenure at Channel 4 he launched the Official YouTube Chart in 2015 and Spotify's first ever Streaming Chart in 2016. He has contributed to campaigns for artists including Dua Lipa, Ed Sheeran, Anne Marie, George Ezra, Pink and Rag'n'Bone Man.
Blinding Talent offers eight services for independent artists: artist development (1:1 strategic guidance with Mark Adams), social media management, fan growth advertising (Meta, TikTok and Spotify), Spotify growth campaigns, YouTube growth campaigns, content creation (Content Days, Live Sessions and photography), and artist website and merch store builds on Shopify.
Blinding Talent is a UK-based music industry consultancy. We work with artists across the UK and internationally. Strategy calls and artist development sessions are conducted remotely by video or phone.
Content production services include UK mainland travel.
The best starting point is a free 30-minute strategy call - a conversation about where you are as an artist and what your most useful next step looks like. You can book directly via the website at blindingtalent.com/book.
If you're not quite ready for a call, you can also apply to the roster at blindingtalent.com/apply and we'll be in touch if we think there's a strong fit.
Book a free 30-minute strategy call - a conversation about where you are and where you want to go. No obligation, no pitch, but you do need a meet a minimum criteria.
or apply to the roster → apply
